New, completely crazy Chanel beach bag

I am all for oversized bags, since I tend to lug a lot of stuff with me everywhere. But this latest Chanel Hula Hoop beach bag is taking the oversize trend a bit too far, if you ask me. This just cannot be practical! And I don't like the fact that the Chanel-ness of it is made so in your face. Luxury definitely should be a bit more discreet.

And who spends tons of money on a beach bag anyway? I only carry them very rarely, so simple ones are definitely enough for me, I prefer to put my money into every day bags instead.

(pics from HandbagDuJour)